Hedgy LabsHedgy Labs
Design directions · v1

Six ways to look

One company. Six directions.

The same words about Hedgy Labs, rendered six completely different ways. Same content, wildly different feel. Open each, live with it, and tell me which one is us.

  1. 01

    Field Guide

    Editorial · archival

    Warm archival paper, burnt-amber accent, field-note margins. Refined and quietly premium — the original direction.

    Fraunces / Hanken Grotesk / Plex Mono
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  2. 02

    The Paper

    Academic · austere

    An AI lab as a literal research paper. Justified serif, numbered sections, an abstract, footnotes, a references list. Almost no color.

    EB Garamond / Space Mono
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  3. 03

    Kinetic

    Scroll spectacle · loud

    Big, dark, and in motion. Scroll-driven type that scales and slides, a pinned statement, a horizontal reel. Inspired by tenex.co.

    Bricolage Grotesque
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  4. 04

    Contact Sheet

    Photography · magazine

    Image-led and full-bleed. Duotoned photography, overlaid captions, a magazine grid. The lab as a body of work you can look at.

    Fraunces / Hanken Grotesk
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  5. 05

    Terminal

    Brutalist · mono

    The lab as a command line. Monospace everything, ASCII rules, a phosphor-green cursor, raw grid. Unmistakably built by engineers.

    Space Mono / Plex Mono
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  6. 06

    The Homepage

    Academic · barebones HTML

    The CS-professor personal page. Times New Roman, black on white, bright blue underlined links, projects listed like publications, a visitor counter. Charmingly unstyled — and it reads as deeply technical.

    Times New Roman
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